21 Brands Looking for UGC Creators—No Huge Following Needed!

Content Crushes, Story Shoutouts & UGC Deal Starters

April 28, 2025

With UGC campaigns generating 4x higher engagement than branded content, it’s no surprise brands are now prioritizing creators. From skincare startups to lifestyle legends, companies are now actively scouting creators to capture real, relatable content.

No massive following? No problem. 

If you’ve got a camera and creativity, we’ve rounded up a list of brands looking for UGC creators like you—your gateway to exciting brand collabs!

Skincare & Beauty Brands

For those who love creating beauty tutorials, skincare routines, GRWM (get ready with me) vids, or product demos, these skincare brands looking for ugc creators:

Tula Skincare

If you love skincare that doesn’t veer off your natural-food journey, Tula Skincare is the brand with which to collaborate. As they feature products powered by probiotics and superfoods, they love UGC, which shows your real skincare journey.

Content Ideas:

  • “Morning to Night” skincare reel featuring Tula products

  • Genuine 2-week skin progress story

  • Bathroom shelfie highlighting Tula’s clean, pastel packaging

  • Close-up shots of product application

OSEA Malibu

Vegan and ocean lovers would love featuring OSEA Malibu’s product line in their skincare routines. With their products made from clean and natural ingredients (and ocean-inspired!), they would love UGC capturing the fresh and calming vibes of the ocean. 

Content Ideas:

  • “Sunday Reset” routine featuring OSEA products

  • OSEA skincare next to beach waves or ocean elements

  • ASMR-style video applying OSEA products slowly

Your call, so long as you emphasize purity and connection with nature in your UGC.

Dr. Jart+

Love cute and full-of-color skincare products? Dr. Jart+ has all these for you! Known for their innovative Korean skincare line, especially their color-correcting creams and hydrating masks, they would love UGC that shows noticeable skin transformations.

Content Ideas:

  • Time-lapse of redness calming down using their Tiger Grass Color Correcting Treatment

  • “First impressions” unboxing and mask try-on

  • Sharing your dry skin rescue using their Ceramidin Cream

Anything visually highlighting the “before and after” of your skincare journey is good for this brand.

True Botanicals

Are you aiming for visible, natural glow-up results on your skin? Working with True Botanicals might be a dream come true for you.

With their non-toxic yet luxurious skincare products, they would love to get glow-up UGCs that feature healthy, glowing skin. 

Content Ideas:

  • Night-time self-care routine featuring face oils

  • “Before & After” showing skin texture improvements

  • Serene, no-talking spa days using their serums

CeraVe

You may think CeraVe, a known brand in the skincare industry, doesn’t collaborate with UGC creators with no huge following, but they do!  Since they want to reach a more diverse audience, they’re partnering with large influencers and small content creators alike.

As their dermatologist-developed skincare focused on hydration and skin barrier repair, easy skincare demos are great for this brand. They love content that is clean and educational.

Content Ideas:

  • “Derm-Recommended AM Routine” using CeraVe products

  • “How do I layer my moisturizers?” mini-tutorial video

  • “Skincare for Busy Mornings” featuring CeraVe cleansers

  • Skincare routine for sensitive skin

  • A reel highlighting the feel of their different formulas on the skin

Supergoop!

With the summer fast approaching, using high-quality sunscreens and skincare with SPF protection is key, something that Supergoop! can help you with. Since they want a more authentic and relatable approach, they’re open to collab with UGC creators without a huge following.

With that, they would highly appreciate a UGC centered on sun safety. 

Content Ideas:

  • Packing a “Summer Essentials” bag featuring Supergoop! SPF

  • Reapplication hacks throughout the day video tutorial

  • Outdoor adventures you can do using Supergoop! products

  • Playful reel busting sunscreen myths while applying SPF on cloudy days

Function of Beauty

If you’re into caring for your whole body (which you should!), Function of Beauty is a great brand to collaborate with. With “Shining the spotlight on you” as their tagline, their products are customizable—haircare, skincare, and body care—and tailored to individual preferences.

Hence, UGC emphasizing personalized experiences would be great for this brand. 

Content Ideas:

  • Full unboxing of your custom formula with your name on it

  • “Why I chose these ingredients” behind-the-scenes video

  • “First Wash Review” showing hair texture changes

  • Time-lapse video on how to order customized Function of Beauty products

Food, Beverage & Wellness Brands

Whether you’re a foodie, a home chef, or someone who loves showing beautiful meals and snacks, these brands are ready for your authentic UGC! 

From vibrant cooking tutorials or cozy coffee shots, these food brands looking for ugc creators are ready to collab with you, a creator.

GoMacro

Always on the go but want to stay healthy? GoMacro has something “Certified Organic. Naturally Delicious.” for you. And if you’re vegan, you would love their food offerings as they have vegan protein bars perfect for busy lifestyles.

Best way to feature their products? Go all out on on-the-go, adventure-themed snack UGC.

Content Ideas:

  • “What’s in My Bag” video featuring GoMacro snacks

  • Videos showing you grabbing a GoMacro bar on your travel, hike, or yoga day

  • “Snack Taste Series” showing your reviews for the different GoMacro flavors

  • “My Kids Love Series” featuring the GoMacro Kids products your children love

Poppi

For those who love to be healthy from the inside but not without the fun, you would love to collaborate with Poppi for UGC. As they’re promoting gut-healthy prebiotic sodas in different fruit flavors, they would love to have content featuring a colorful, health-focused lifestyle.

Content Ideas:

  • Fridge restock video with colorful Poppi cans

  • Showing how to swap traditional sodas for Poppi in your daily life

  • Create “Gut Health Glow-Up” reels that feature Poppi

Magic Spoon

Magic Spoon is all about eating childhood classics with grown-up ingredients. After all, you don’t have to look like it’s the danger date, especially at breakfast.

So if you still love cereal, you can eat their high-protein, low-carb formulation while featuring your fun, colorful breakfast lifestyle in your content.

Content Ideas:

  • “Taste Test” series, where you try each Magic Spoon flavor

  • “Breakfast of Champions” morning reel in a vibrant setup

  • Show how you snack on cereal even after breakfast (e.g., movie snack night ideas) 

Kin Euphorics

If you love to drink but don’t want the alcoholic type, partner up and make content featuring the Kin Euphorics products. Whether at a party or just chilling, you can enjoy non-alcoholic beverages that help boost your mood and make you more social.

Hence, your UGC should feature relaxed yet aesthetic social and self-care moments.

Content Ideas:

  • “Nighttime Ritual” while pouring a Kin Euphorics drink

  • Share a “Self-Care Sunday” setup with Kin Euphorics

  • “Girls’ Night In” theme with Kin Euphorics

Nuun

Whether you lead an active lifestyle or want to stay hydrated, Nuun can give you that with their electrolyte tablets—no sugar needed.  This way, you can sip as much as you like throughout the day without the guilt, while creating UGC related to fitness, recovery, or hydration.

Content Ideas:

  • “Pre-Workout Ritual” featuring a Nuun drink

  • Show how Nuun can help you recover after a long run or an intense exercise session

  • “A Day in the Life of a Hydrated King/Queen” vlog

Athletic Greens

Have more energy without the bloat—that’s Athletic Greens’ tagline in promoting a healthy lifestyle without complications. Just pour AG1 into water and drink; you’re already good to go.

Hence, you don’t have to overcomplicate your vlog. All they want are UGCs featuring wellness and daily routines.

Content Ideas:

  • “Morning Routine with AG1” video in cozy, natural light

  • Share a “Why I Start My Day with AG1” mini vlog

  • Side-by-side comparison of before vs. after adding AG1 to your routine

Chamberlain Coffee

Coffee lovers would be ecstatic to partner up with Chamberlain Coffee. Not only do they get to enjoy their favorite brand of coffee, but they also get exposure when featuring any of the premium coffee blends, cold brew, and matcha made by Emma Chamberlain.

Hence, cozy and aesthetic coffee moments are the best UGC for the brand.

Content Ideas:

  • Dreamy “Morning Coffee Routine” video

  • Iced coffee pour with slow motion shots

  • Unbox Chamberlain Coffee products and merch with your audience

Fashion, Travel & Lifestyle Brands

If you love sharing content about travel, lifestyle, and fashion, here’s a list of brands looking for UGC creators. No need to pretend something you’re not—be simply you while staying loyal to the brands you love.

MadeWell

Staying in style wearing denim isn’t confined to the runway only. Even in everyday wear, you can show your love for denim and be your own fashion icon with MadeWell.

If you’re a huge fan of this brand, they’re looking for content featuring your everyday fashion looks and casual-chic style.

Content Ideas:

  • Share “3 Ways to Style MadeWell Jeans” reels

  • Showcase MadeWell’s classic basics in a “MadeWell Capsule Closet”

  • “Fall Denim Staples” haul featuring pieces from MadeWell

Halfdays

Own the mountain even if you’re a woman wearing technical and stylish outdoor apparel from Halfdays. Best worn when you’re outdoors, they would appreciate UGC featuring travel, outdoor adventure, and winter sports.

Content Ideas:

  • Film your snowy hiking adventure using your Halfdays gear

  • “Packing for a Ski Trip” vlog highlighting Halfdays apparel

  • “Stay Stylish and Warm” lookbook with Halfdays layers

Cuts Clothing

Who says men don’t need to stay fashionable to look good? Even when wearing basics or minimalist clothing pieces, elevate your style with Cuts Clothing. Hence, match their vibe by featuring modern minimalist styling to fit their UGC vibe.

Content Ideas:

  • “Capsule Wardrobe Essentials” featuring Cuts Clothing

  • “Work to Weekend” style transformation videos

  • Show outfit pairings with a Cuts tee for “One Tee, Three Looks” post

Beis

If finding luggage has been your problem since you could write down your travel bucket list, Beis has all you need. With their stylish luggage and travel accessories, you will be the apple of the eye wherever you go.

So, just enjoy your travels while highlighting your real-life travel and packing experiences using Beis products.

Content Ideas:

  • “Pack with Me” video showing your Beis luggage

  • “Weekend Getaway Essentials”  featuring Beis organizers

  • Show how Beis has made your trips easier through a “Travel Hacks” post

Oura

One way to stay fit and healthy is to track different health parameters. But to do this seamlessly, all you have to do is wear an Oura ring. 

And the best way to show how much you love their product? UGC content featuring health and sleep tracking.

Content Ideas:

  • “GRWM routine” vlog while you check your Oura stats

  • “Biohacking My Health” vlog with Oura ring features

  • Go on a “7-Day Sleep Challenge” with Oura ring insights

Apple

Though a tech giant, Apple is open to partnering with UGC content creators who love using their products. Simply feature Apple products as you go about your day and share their creative, productivity, and lifestyle uses.

Content Ideas:

  • “Day in the Life with My Apple Watch” for fitness tracking

  • Share a “Study/Work Setup Tour” showing how Apple products boost your productivity

  • “Record a 'What’s on My iPhone” video to feature the different apps and customizations you can enjoy

  • Make an “Unboxing and First Impressions” video of the latest Apple devices you bought

Nike

Nike is more than just footwear—it’s a lifestyle. Even if they’re working with world-class athletes, this brand’s open to partnering with UGC creators for you to feature their products in your athletic performance, style, and personal empowerment videos.

Content Ideas:

  • A “My Favorite Everyday Nike Outfits” reel

  • “Train Like an Athlete” workout wearing Nike gear

  • Review video sharing your “Why I Choose Nike for Running”

  • “Before and After: Game Day Prep” reel using Nike shoes and apparel

Your Content Should  Be Their Next Campaign

UGC isn’t just a trend anymore—it’s a movement. If you’ve been posting just for fun, this might be your sign to take things to the next level.

With brands looking for UGC creators 2025 and opening their doors for authentic content, now’s the time to show off what you’ve got. Whether you’re creating on the daily or just getting started, just show up and shoot.

Who knows, this first (or next) UGC gig could be one catchy way to make your viewers follow you on social media—without the cringe!