15 Companies That Send PR Packages

Ever wonder how influencers get so many aesthetically packed PR boxes to unbox whenever they go live? You’re not alone.

PR packages, PR kits, whatever the name you call them—are more aptly called public relations packages. These kits are a collection of samples, products, or branded materials a company sends to journalists, media outlets, or influencers to promote their brand.

No matter how big or small your audience is, here’s a list of companies that send PR packages—and what they’re sending out.

1) Glossier

Clean, aesthetic, and personal—that is how Glossier’s PR packages are renowned for. These kits are often sent out to a diverse group of micro-influencers, focusing on getting authentic reviews and tutorials on various social media platforms.

These PR kits often include:

• New product releases

• Custom name tags

• Handwritten notes

Want in? Start tagging Glossier on your content, post genuine beauty recs, and match their soft-glow aesthetic.

2) Rare Beauty

A beauty line founded by Selena Gomez, Rare Beauty wants to match their PR boxes’ packaging with authenticity. Their PR kits are minimalistic, but their packaging is personalized to create a human connection with their recipients.

These boxes often include:

• Product catalogs

• Branded visuals featuring Selena Gomez

• Minimalistic packaging

If you want to receive personalized PR packages from Rare Beauty, feature their products in your makeup routine, and speak up about mental health and self-love.  

3) Drunk Elephant

Colorful and playful are the two words that best describe Drunk Elephant's PR packages. But while they advocate for individuality, they don’t want your makeup routines to come at Mother Earth’s expense.

Their PR packages include:

• Reusable vanity cases

• Bright colors

• Skin-loving formulas

So if you’re one of the many advocating for clean beauty routines, create content that highlights their products. Don’t forget to tag them while you’re at it. often include multiple products packed in reusable vanity cases, aligning with their vibrant branding.

4) Tarte Cosmetics

If you’re the type of person who loves everything over-the-top, Tarte is the brand for you. Glam is the name of the game for them, as they’re known for extravagant PR packages. Think about beauty marrying technology.

Though their PR package changes from time to time, there was once an iPad Pro included to promote a new concealer. The device is preloaded with a personalized self-care guide, which ultimately created a buzz on social media.

If you’re raring to get noticed by Tarte, take part in their social media challenges and create tutorials featuring their products. Don’t forget to engage, too!

5) Herbivore Botanicals

Think minimal, natural, and photogenic. Herbivore Botanicals is a natural skincare brand that prioritizes working with micro-influencers who love clean beauty and calm vibes.

Their PR kits often feature:

• New product releases

• Best-selling products by sending them PR kits of their new or best-selling products, which influencers then review for their wellness-interested followers.

Make sure to align with their advocacy by sharing content about natural skincare routines. A little tip: Keep your content soft and wellness-focused.

6) ASOS

For those who love stylish outfits tailored to your personality, ASOS sends PR packages that would make you want to do ramp modeling on the daily.

These boxes often feature latest collection drops tailored to recipient’s fashion style

If you want in, wear posh outfits, use their hashtags, and tag them in your day-to-day looks.

7) Dior

When luxury meets style, Dior is the top brand on the list. Their PR packages exude luxury, often featuring beautifully designed rigid boxes wrapped in ribbons showcasing their high-end products.

So, if you want Dior to send you one of these ribbon-wrapped PR kits, create high-quality, elegant content that mirrors the luxury aesthetic of their brand.

8) Daniel Wellington

While others see watches as mere accessories, Daniel Wellington has elevated that and turned them into a fashion piece. 

Famous for its expansive influencer program, DW maintains simple yet stylish collabs by gifting influencers watches and providing them with promotional discount codes for their followers.

Simply share stylish photos that feature Daniel Wellington products and tag them using their hashtags.

9) Sezane

Women who love Parisian grandeur would feel ecstatic to receive a PR kit from Sezane. Known for their RTWs and leather goods, fragrances, and accessories, the brand wants to make their collabs feel special with their specially curated PR kits.

Apart from their new products, their curated kits go with personalized notes to foster connections.

Channel your French-girl fashion and tag them in your social media posts to make Sezane look your way.

10) Google

From phones to smart home devices, Google is big on PR drops. Their PR packages contain multiple tech products and are sent to content creators or influencers who love testing new tech.

Simply focus on creating tech-focused content, do tutorials, or app recommendations for you to be part of Google’s ambassador or developer programs.

11) Shopify

E-commerce platforms make shopping easier—even from abroad! One such platform that does its job so well at delivering goods from all over the world is Shopify. 

Since their platform spotlights real success stories, their PR kit also contain everything that you need to know about them:

• Company Story and Mission

• Business Facts

• Team Bios

• Press Releases

• Press Coverage Examples

• Visual Assets

• Contact Information

• Extras (Optional): Quotes in articles, awards, recognition, or charitable work

If you want to be the “Next Big Thing” and be part of their PR list, show the world your business's success and tag them. Don’t forget to share tips and results to make you more relatable.

12) Prowly

Practical, sustainable, and thoughtful. These words fit the description of what’s inside Prowly's PR package. Since they are into digital marketing, they have designed a kit that includes not only a PR or marketing professional’s must-haves but also eco-friendly items like soy candles and reusable tote bags.

How to get noticed by them? Focus on creating PR and marketing-related content while highlighting sustainable practices. 

13) HelloFresh

Want home-cooked meals, but you’re a busy professional or parent? Don’t fret; HelloFresh is heaven-sent! With their brand focusing on convenient yet healthy meals, their PR packages consist of meal kits, recipe cards, and everything you’ll need to promote their service.

To make them look your way and send you your PR kit, start sharing cooking content using HelloFresh meals and give honest feedback. Of course, don’t forget to tag them.

14) Taco Bell

Mexican food served in a fast food style is how best you can describe Taco Bell’s delectable menu. From nachos, quesadillas, and of course, tacos, you’re assured to get your fill without breaking the bank. 

Since they encourage creativity while staying craveable, they made unique “SOS Kits” for influencers to recreate Taco Bell meals at home easily. 

You just have to create foodie content with bold, fun energy while showing your love for their classics to get you on their radar. 

15) Poppi

Drink lovers out there would greatly appreciate the flavorful and healthy prebiotic sodas Poppi brings. As a modern soda alternative, they want consumers—Gen Z to be exact —to indulge in their “wants” without feeling the guilt.

Hence, as part of their rebranding campaign, Poppi sent influencers inflatable drink coolers filled with their products and branded clothing items for their PR kits.

If you also want to receive cool items from Poppi, make sure to chug out health-forward but bubbly content for a fun and colorful feed.

From Likes to Lists: Your PR Package Is on Its Way to You!

If you’re one of the many who would like to receive packages or simply be part of the PR package lists from any of the companies mentioned above, start being intentional. Whether you post content, tag them, or use their hashtags, one of these can get you on their radar.

So go ahead—show off your favorites and share your honest thoughts. Brands are paying attention, and your first PR box might be one post away.