5 Features That Make PR Packages Memorable for Content Creators and Influencers

Pretty Packages, Real Impact, & The Secret to Share-Worthy Swag

May 16, 2025

Content creators and influencers are constantly bombarded with PR packages, making it crucial for brands to stand out. This article explores the key features that make PR packages truly memorable, based on insights from industry experts. Discover how personalization, measurable value, and brand alignment can significantly impact the success of your influencer outreach efforts.

  • Personal Touch Creates Genuine Connection

  • Measurable Value and Results Drive Engagement

  • Tailored Packages Inspire Authentic Sharing

  • Brand Alignment and Presentation Influence Posting

  • Personalized Solutions Resonate with Creators

Personal Touch Creates Genuine Connection

It's the personal touch. The PR packages that stick with us aren't the ones packed with trendy items. They're the ones where someone clearly took the time to understand who we are. One of the most memorable packages included a handwritten note referencing the loss of our dog, Betty White, and how the products inside could support us through grief. It wasn't flashy, but it was thoughtful, and that kind of care makes us want to genuinely share. "Happy Summer!" is nice. But "We see you" makes all the difference.

Measurable Value and Results Drive Engagement

As a content creator and CEO, the single most important factor of a PR Package that will make it memorable to post about it is the value AND results it creates. 

For example, I work with Press and PR Package A, they create ABC and 123 deliverables 

e.g. press release, blog, podcast, social feature, course co launch, retreat integration, and social features 5x. 

The result is 10 million reach, 7% engagement, repurposed ads at 15% CTR, email increase of 10000, sales of intro offer $7700, Templates and AI Agents $33,300, Creator School $111,100, and Creator Retreats and Placements of $80,000 within 90 day timeline and breakdown 30 days.

Katrina Julia, Creator and CEO, CREATEIT

Tailored Packages Inspire Authentic Sharing

Packaging that feels personal always wins. A handwritten note or something that shows they know your style or your audience—those details matter. When brands send generic boxes with no context, it feels like an advertisement, not a partnership. But when it looks like it was built for me, I want to share it. That connection makes the product more than just a product.

Also, I think about how easy it will be to turn into content. If the unboxing feels fun, visually clean, and tells a story on its own, I can turn it into a reel or a photo set without extra effort. Smart brands send something that photographs well and sparks curiosity. It's not about how expensive it is—it's about whether it fits my feed and makes sense for my followers.

Natalia Lavrenenko, UGC manager/Marketing manager, Rathly

Brand Alignment and Presentation Influence Posting

Deciding whether to post a PR package depends on several factors. First, it must align with my brand, which is why I try to only accept packages from brands I am excited to try or already use and love. Second, well-branded packages go a long way. They don't have to be extravagant, but having branded boxes, tissue paper, and a note makes a significant difference. Clever packaging or interesting boxes that are more interactive are fun to share with my audience, but they aren't a make-or-break factor for being featured.

Jessica Camerata, Fashion Influencer, an indigo day

Personalized Solutions Resonate with Creators

A PR package is only memorable if it actually connects to me as a person, not just as a distribution channel. Most brands get this completely wrong. They send generic material that they've blasted to 100 other creators, hoping someone will bite.

When a popular software company reached out about their AI Content Helper, they didn't just send me generic swag. They offered me early access to their beta tool that aligned perfectly with my work as a content creator.

What made it memorable is that they clearly researched me first. They knew I was writing about AI tools. They knew I was trying to build a blog from scratch. Their pitch was tailored specifically to my audience and business needs.

The most important feature of a PR package isn't the fancy packaging or expensive gifts - it's showing you actually understand who I am and what I care about. Generic packages go straight to the trash. Personalized ones that solve a real problem I have? Those get posts.