Have PR Packages Directly Led to Press, Partnerships, or Sales for Brands?

From Box to Buzz, Real Results Unpacked, & How Targeting Drives ROI

May 29, 2025

PR packages can be a powerful tool for direct-to-consumer brands and founders. This article explores five key benefits of well-executed PR strategies, drawing on insights from industry experts.

From sparking unexpected opportunities to driving niche market growth, discover how strategic PR efforts can yield tangible results for your brand.

  • PR Packages Spark Unexpected Opportunities

  • Personalized Outreach Yields Tangible Results

  • Craft Newsworthy Releases for Media Impact

  • Strategic PR Kits Drive Niche Market Growth

  • Smart PR Packages Open Doors

PR Packages Spark Unexpected Opportunities

Yes, one PR package led to a feature in a mid-sized publication that we hadn't even pitched directly. Someone from their editorial team came across our kit, liked the story, and included us in a piece about brands doing things differently. That single mention brought a spike in traffic, a few unexpected wholesale inquiries, and one retail partnership that turned into something long-term. It reminded me that a strong PR package is more than a media tool. It is your story, ready for the right moment.

Bhavik Sarkhedi, Founder & Content Lead, Ohh My Brand

Personalized Outreach Yields Tangible Results

Yes, PR packages can absolutely lead to meaningful outcomes—but only when they're done with intention. At Spectup, I've seen founders toss together flashy boxes with the hope of "going viral," only to be met with silence. Then there was a founder we supported who ran a clean skincare DTC brand. Instead of sending out generic press kits, she worked with us to identify ten journalists and influencers who genuinely cared about sustainability. We helped craft personalized outreach, and each kit included a handwritten note tying their mission to the recipient's recent work. Within a few weeks, one article landed in a niche beauty outlet that got picked up by a larger platform. That alone brought in a wave of site traffic and led to a retail partnership with a mid-sized eco-boutique chain.

It's not about volume—it's about resonance. I've also seen PR kits trigger conversations with early-stage VCs, particularly when they're sent to scout programs that Spectup helps investors build. Those programs love discoverable products with a story. But if your product or pitch isn't press-ready, no package can fix that.

Niclas Schlopsna, Managing Consultant and CEO, spectup

Craft Newsworthy Releases for Media Impact

In my experience, people who expect to gain publicity simply by issuing a press release will be disappointed. There is a common misconception that no one reads press releases. This is not true. The issue is that only a specific group of people reads them: reporters. Reporters have the potential to create the momentum you seek with a press release.

The key question is: how can you create a press release that appeals to reporters and encourages them to develop a story? This excludes routine internal announcements, such as self-praise or new hires, unless you are a Fortune 100 company—and even then, those stories are less likely to attract attention.

To maximize your chance of success, apply a straightforward marketing approach: make the message simple for your audience. Deliver a clear story in the press release. Make it controversial, new, and interesting—not new to you or the reporter, but new to the reporter's readers who have no prior knowledge of your company. Readers are unlikely to care that you accomplished something, but they may be interested in the accomplishment itself.

If your story fits within a reporter's audience and captures their interest, you have a strong chance of earning backlinks, media coverage, guest invitations, and wider exposure. In my experience, targeting press releases this way has resulted in coverage by major outlets such as People, US Weekly, and Better Homes and Gardens. These opportunities represent real value.

Strategic PR Kits Drive Niche Market Growth

As the CEO of Clearcatnet, I can confidently say that PR packages have had a direct and measurable impact on our brand's growth—especially when it comes to press visibility, strategic partnerships, and sales conversions.

Early on, we sent out curated PR kits to a select group of influencers, tech bloggers, and certification-focused YouTube creators. These kits weren't just promotional—they included tailored messaging, free access to our premium exam dumps, and real success stories from users who passed certifications like AZ-104, AWS DVA-C02, and AI-900 using our resources.

One particular instance that stood out was when a well-known cloud certification blogger reviewed our Microsoft exam prep material after receiving our PR kit. That single post led to a spike in referral traffic and brought in over 1,200 new users in one week—many of whom converted into paid subscribers. It also opened the door to a content partnership, where we now co-publish study guides and prep tips.

What made the difference was not just the package, but the personalization and strategic targeting. We focused on relevance over reach—sending kits to voices that spoke directly to our niche audience. The ROI wasn't just in immediate traffic or sales, but in building long-term brand credibility and partnerships that continue to drive value.

In the DTC and ed-tech space, especially with a niche like IT certification, a well-executed PR package can be far more powerful than a generic ad campaign—when done with the right intent and targeting.

Smart PR Packages Open Doors

Absolutely, PR packages can open doors if done right. Think of them as your brand's first handshake. A well-crafted package grabs attention and sparks curiosity. That initial spark can lead to press features, influencer partnerships, or even direct sales.

For example, one DTC client sent personalized packages to targeted creators. The result? Social media buzz and coverage in niche blogs followed. It wasn't magic, just smart targeting and genuine storytelling.

But here's the catch: a PR package alone won't move mountains. It needs to be part of a bigger strategy. Follow-ups, relationships, and timing play huge roles. PR packages are a foot in the door, not the whole house.

So, yes, when combined with a thoughtful approach, they can convert interest into real results. It's like planting seeds: you nurture, then watch growth happen.

Mike Khorev, Managing Director, Nine Peaks Media