How to Get PR Packages Without Followers: 7 Must-Try Tips

With brands sending their PR packages to influencers and content creators, a lot of people are curious how to get PR packages from brands. The obvious answer would be to have a following on social media for you to get any of those companies on their radar.

But is it possible to get PR packages without followers? Absolutely!

The good news is that more and more brands are working with micro-, nano-influencers, and everyday content creators for their authentic reviews. We’ve listed effective techniques how to get PR packages without followers and try their products for free!

1. Create High-Quality, Relevant Content

No matter what niche you are in, focus on producing visually appealing and engaging content. Not only should it engage your target audience, but it should also align with the brands you admire. 

This demonstrates your capability to represent their products effectively. Think of acting as a brand ambassador, but in a nano or micro way.

2. Feature Brands in Your Content

Are you using items from your everyday life that come from a specific brand? Whether you’ve been loyal to that brand for time immemorial or it’s a recent discovery, featuring it in your content is one sure way of getting those brands to include you in their PR package lists.

Though companies would want to collab with everyday content creators, you have to share genuine reviews of their products. And while it’s crucial to post your content on social media, don’t forget to tag those brands, too. Use hashtags if you must.

After all, you’re trying to get their attention, right?

3. Regular Content Posting

Social media is now one of the platforms companies explore when advertising their products. Hence, if you follow the first 2 steps and couple it with being more active online, sooner or later, brands will start contacting you to feature their products on your videos and posts.

Plus, posting content regularly shows that you are ACTIVE and you’re a real person who loves and supports their brand. You’re giving more opportunities for people to see you using their products.

Companies, after all, wouldn’t want to ship a PR package to someone who only posts once in a blue moon, right?

4. Engage with Brands on Social Media

Aside from building your online presence, you have to be active in engaging with the brands you’re raring to receive PR packages from on social media. Liking, commenting, sharing their content, and using their official hashtags will surely make them notice you.

No matter what you do, consistently do all these things to make yourself more visible in their community. If you’re unsure how to get PR packages without followers free, start by being their biggest fan.

5. Start with Small and Emerging Brands

Since you’re an emerging content creator yourself, it’s but right to start small, too. Though your target is to be seen by the bigshot brands out there, you’ve got to start walking first before you can run.

As long as you’re in line with their message, smaller brands are more open to working with micro-influencers. It’s a win for both parties.  They get to have someone share their brand with a wider audience, while you get the much-needed practice to land those big brand endorsements someday.

A pebble, after all, can still create ripples no matter how small it is.

6. Do Collabs with More Influential Creators

Even if you’re a super fan of a particular brand and putting the first five tips to practice, the reality is you’re still a budding content creator. And when you’re new, it’s expected that you have an almost nil following.

No need to wait for that one-time-big-time content that makes brands contact you at a whim. You can start by slowly building your following by doing collaborations with more influential creators.

This way, you not only show to those companies that you can be trusted with their brand, but you are also appealing. After all, if you can collaborate with bigger influencers, you can do the same with them.

7. Be Specific

With social media being a vast ocean, it’s impossible to reach all kinds of audiences worldwide. Doing so would not only frustrate but also burn you out in the long run.

There is always something for everyone. Hence, being specific makes you focus your efforts more on a particular niche of brands and audience. This way, it will be easier for the brands to decide if you’re a good fit to endorse their brands.

If you’ve wondered how many followers do you need to get PR packages, the answer is: not as many as you think. Quality trumps quantity when your content connects with the right audience and the right brand.

While you’re at it, optimize your bios, too. Your bios not only tell who you are and where you’re located, but they also show your niche and how they can contact you.

From DMs to Deliveries: You’re Closer Than You Think

You don’t need a six-figure following to make waves. What brands want more than ever is personality, creativity, and genuine excitement. If you’ve got that, you’re already halfway through the door.

The rest? Just a few smart steps, a sprinkle of confidence, and a willingness to show up will have these companies sending you PR packages before you know it. Whether you’re a nano-influencer, a niche blogger, or someone who loves trying new things, you have all the tools to stand out. 

Brands are listening—don’t be afraid to speak up.