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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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🔹 Brand: Giorgio Armani | Niche: Luxury Fashion & Beauty
📦 What’s landing: High-end ready-to-wear apparel, accessories, fragrances, and cosmetic lines that epitomize refined elegance and class.
👀 Seen on: Luxury fashion influencers, red-carpet style creators, “quiet luxury” lifestyle micro-influencers
🌐 armani(.)com
🔹 Brand: Thayers | Niche: Natural Skincare (Alcohol-Free Toners & Witch Hazel)
📦 What’s landing: Witch-hazel-based facial toners and cleansers, alcohol-free formulas focused on gentle, naturally-derived skincare.
👀 Seen on: Skincare tutorial creators, sensitive-skin advocates, clean-beauty micro-influencers
🌐 thayers(.)com
🔹 Brand: Pureology | Niche: Vegan, Sulfate-Free Haircare for Color-Treated Hair
📦 What’s landing: Salon-grade shampoos, conditioners and treatments designed for color-treated hair; 100% vegan and free from sulfates.
👀 Seen on: Hair-care specialists, color-treated hair influencers, luxe hair-care micro-influencers
🌐 pureology(.)com
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All brands and PR packages featured are publicly sourced for trend awareness and educational purposes. We are not affiliated with these brands and do not offer paid brand deals or official placements, unless clearly stated in posts titled “Looking for Creators.”
If you're interested in any brand listed, please contact them directly. All details are publicly available (e.g. Decision Maker’s LinkedIn, Instagram).
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