Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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🔹 Brand: Clarins – Lip Comfort Oil | Niche: Luxury Skincare & Makeup
📦 What’s landing: Nourishing lip-treatment oils enriched with plant-based active ingredients such as hazelnut, jojoba and sweetbriar rose—offering glossy colour, hydration and comfort for lips.
👀 Seen on: Beauty creators focusing on lip care, luxury makeup influencers, skincare split-routine micro-influencers.
🌐 clarins(.)com
🔹 Brand: House of Hur | Niche: K-Beauty Makeup & Skincare
📦 What’s landing: Trend-driven Korean beauty brand offering skincare-meets-makeup formulas—blushes, tints, sun fluids, value beauty for self-expression.
👀 Seen on: K-beauty creators, skincare-makeup crossover influencers, budget-beauty micro-influencers.
🌐 houseofhur(.)com
🔹 Brand: Charlotte Tilbury | Niche: Luxury Makeup & Skincare
📦 What’s landing: High-end makeup and skincare products including foundations, lipsticks, highlighters, and award-winning skincare sets from a celebrity makeup-artist-founded brand.
👀 Seen on: Celebrity beauty influencers, editorial makeup artists, luxury lifestyle micro-influencers.
🌐 charlottetilbury(.)com
Disclaimer:
All brands and PR packages featured are publicly sourced for trend awareness and educational purposes. We are not affiliated with these brands and do not offer paid brand deals or official placements, unless clearly stated in posts titled "Looking for Creators."
If you’re interested in any brand listed, please contact them directly. All details are publicly available (e.g., Decision Maker’s LinkedIn, Instagram).
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As always, do your own research before reaching out.
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