3 Types of Content That Showcase PR Packages Best on Social Media

Discover the most effective ways to showcase PR packages on social media platforms. This article presents insights from industry experts on the top content types that capture audience attention and drive engagement.

From unboxings to immersive storytelling and short-form videos, learn how to maximize the impact of your PR efforts in the ever-evolving social media landscape.

• Unboxings and BTS Reels Dominate PR Showcases

• Immersive Storytelling Drives PR Package Engagement

• Short-Form Video Reigns Supreme for PR Unboxings

Unboxings and BTS Reels Dominate PR Showcases

Finally, a question people do not sugarcoat.

Let me say it plainly:

Unboxings and BTS reels wipe the floor with everything else.

Forget those static carousels listing "Gold, Silver, Platinum" tiers like a hotel room menu. Nobody cares.

People want moments. They want to experience what it feels like to receive your PR package.

Show them:

The unboxing: Hands opening it, the excitement, the surprise element.

The texture: How it looks, feels, and even sounds when unpacked.

The reaction: Not staged. Real or at least believable.

The thought behind the curation: This makes it memorable, not random.

This type of content performs because it taps into three things social media thrives on: curiosity, aspiration, and relatability.

People want to imagine themselves on the receiving end. They want the "wish it were me" moment.

Plus, platforms reward video and reaction-driven content. Static graphics? The algorithm barely stretches for them anymore.

So, if you are serious about showcasing PR packages, ditch the boring grids. Create moments worth watching.

Sell the experience, not the tier.

Sahil Gandhi, Brand Strategist, Brand Professor

Immersive Storytelling Drives PR Package Engagement

The most effective type of content for showcasing PR packages on social media is content that highlights the experience behind the package, whether it's an unboxing that tells a story, a "day-in-the-life" using the products, or a behind-the-scenes look at how it fits into a daily routine. Packages that go beyond product and provide an experience, something tactile, thoughtful, or interactive, tend to be the most memorable and drive the highest engagement. They invite the audience into a moment, not just a product plug, which feels more authentic and shareable. When viewers can feel the impact of the package through storytelling or immersion, it naturally performs better and resonates more deeply.

Jacqueline Davis Moranti, Personal trainer/ Digital Media Content Creator

Short-Form Video Reigns Supreme for PR Unboxings

In my experience, the most effective type of content for showcasing PR packages on social media is short-form video—particularly Reels and TikTok. Unboxing videos are especially powerful because they spark curiosity and build suspense, inviting the audience to experience the reveal in real time.

What makes this format so successful is its blend of visual appeal and authentic reaction. Viewers feel like they're unwrapping the package alongside the creator, seeing every detail—from the aesthetic packaging to the product reveal—while also witnessing a genuine first impression. It creates an emotional connection that static content just can't match.

We regularly send out PR boxes to micro-influencers, focusing on presentation and personal touches like handwritten notes. These details make the experience feel special, and that excitement always shines through. This highly engaging content not only showcases the product but also brings the brand's personality to life and sparks conversations amongst viewers—making it more memorable and shareable.

Rebekah McCaig, Digital Marketing Coordinator