Essential Elements for a Nano-Creator's PR Package Pitch Email

Nano-creators are revolutionizing the influencer marketing landscape, and crafting the perfect PR package pitch email is crucial for success. This article outlines essential elements that can make your pitch stand out, drawing from expert insights in the field.

From showcasing your unique style through video to demonstrating versatility and tangible results, these strategies will help nano-creators effectively communicate their value to brands.

• Showcase Your Vibe with Video Link

• Highlight Tangible Results for Brands

• Demonstrate Versatility with Tailored Portfolio

• Present Curated UGC Content Sampler

Showcase Your Vibe with Video Link

Always include a direct link to a short video or reel that showcases your on-camera presence and storytelling style. As a UGC creator, brands are buying your vibe, not just your numbers. I've landed deals with under 3,000 followers simply because I nailed the tone they wanted and demonstrated that I could deliver content that converts. Keep it simple: introduce yourself, mention why their brand fits your style, and share the video link early so they can see the proof without digging.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

Highlight Tangible Results for Brands

One thing? Make it painfully obvious how you help the brand sell.

Don't just say you create UGC. Brands see that 50 times a day. Show them proof, a quick stat, a screenshot, even a one-line story: "This video got 14k saves and doubled their email signups in 48 hours."

Skip the fluff. A clean intro, one result, one link to your content folder, and one line on how your content performs (or who it performs with). That's it.

Bonus tip? Don't bury the gold. If your video boosted conversions, that should be your subject line.

PR folks skim like they're speed-dating. Don't make them work. Make them curious enough to click.

And for the love of coffee, don't attach a PDF. Dropbox, Google Drive, Notion; just pick one and stick to it.

You're not pitching content. You're pitching outcomes.

Mike Khorev, Growth Advisor, Mike Khorev

Demonstrate Versatility with Tailored Portfolio

Make sure your PR package includes a short portfolio or reel that showcases your style and versatility—not just your follower count!

Brands working with UGC creators often care more about your content quality, relatability, and how well you can match their brand voice than how many followers you have. I always include a link to a 30-60 second reel or Dropbox folder with examples of previous UGC work—like product demos, voiceovers, unboxings, and aesthetic B-roll—tailored to different niches. Even if the brand hasn't worked with creators before, showing them what UGC can look like makes it easier for them to visualize a partnership.

Pro tip: Include a one-liner in your pitch that clarifies the value of UGC, like: "I create scroll-stopping, relatable content that builds trust with your audience—without needing influencer-level reach." It sets the tone and educates them on what makes you different (and valuable).

This not only positions you professionally—it makes you stand out in a crowded inbox.

Patrick Tindall, Travel Content Creator

Present Curated UGC Content Sampler

One essential element to include in your PR pitch email is a concise, easily scannable "content sampler"—a curated link or gallery showcasing 3-5 of your best UGC-style posts, rather than just your top-performing personal content.

Why is this important? Brands are keen to see how well you can create content that feels authentic while still aligning with their visual identity and customer voice. This isn't about your follower count—it's about demonstrating your storytelling skills for the brand, not just for yourself.

At Simply Be Found, we work with numerous creators, and the pitches that stand out are the ones that effectively communicate:

"Here's what I can create for you, and here's how it fits your style."

To earn bonus points, ensure your content sampler includes:

1. A clear niche or aesthetic (e.g., wellness, pet care, local lifestyle)

2. At least one piece shot in vertical format for Reels/TikTok

3. A brief description of the type of UGC you specialize in (e.g., unboxings, testimonials, product demos)

Pro tip: Keep the visuals at the forefront. Your email should resemble a creative brief rather than a biography.

Robert Downey, Co-Founder, Simply Be Found