11 Content Ideas for Free PR Packages: From Unboxing to Going Viral

Looking for content inspiration after receiving a PR box? You've come to the right place if you’re at a loss for what to do other than just unbox them.

Whether you’re looking to increase engagement or impress a brand, this post covers 17 video ideas you can film when you get free PR packages. And if you're still figuring out how to get PR packages for free, these ideas can help you attract future collaborations, too.

💡 Tip: If you’re just starting and wondering where to begin, some companies send PR packages even to micro-influencers. Many allow creators to sign up for free PR packages through brand platforms or ambassador programs.

1. Unboxing Video

Unboxing videos have been the staple of online content for years now, and it’s for good reason. People find it satisfying to watch creators open mystery boxes and see their raw reactions live. Add that you get ASMR vibes while they’re unboxing.

Out of all the content formats, unboxing videos are the simplest and most engaging. Plus, it works across all platforms (YouTube, IG Stories, TikTok). Just grab your camera, hit “Record,” and open the package with your genuine reactions. 

Don’t forget to do some close-ups of the packaging, branding, and product while you’re at it.

Best For: Lifestyle, beauty, tech, and fashion influencers

2. Product Review or Demo

Product reviews or demos are the second most popular formats, as you can do them after your unboxing videos. Think of it as a sequel to unboxing. 

Depending on the product you’re promoting, you can show how it works and share your honest (if possible, unfiltered) opinion about it. Are the claims accurate? Does it live up to your expectations?

However you do it, product demos show a product’s functionality while helping you build trust with your audience.

Best For: Tech, fitness, beauty, and wellness creators

3. Try-On Haul

If you’re in the beauty or fashion niche, try the products on you, or “try-on” content works best. This is extremely popular, especially on YouTube and Instagram. 

Aside from hearing your honest opinions, viewers love to see how the products fit or look when worn IRL, and how you can style them. But they’re highly popular due to their interactivity, encouraging your followers to engage with you through comments or suggestions.

Just model the clothing, accessories, or beauty items in the PR package and share your honest first impressions while using them.

Best For: Skincare, beauty, and fashion influencers

4. Giveaway or Contest

It’s better to give than to receive—especially with the free PR packages! This content format is another way to engage your followers, as surely, they’d love a chance to win products they normally wouldn’t have access to.

Plus, it’s another great way to gain their participation and promote your vlog by encouraging them to like, comment, or share. 

Best For: Nano-influencers, lifestyle vloggers, and mom bloggers

5. Product in Use

Another popular content format that is incredibly relatable is “product in use.” As the name suggests, you simply show your viewers how you use the contents of the PR package you received.

Show how you incorporate the products into your daily routine. Think about skincare during your morning routine or new coffee blends in your workday.

Best For: Lifestyle, productivity, wellness, food, and home creators

6. First Impressions Reaction Video

As an influencer, you have the power to make your opinions heard across a wide platform. This is what makes reaction videos a popular content format for content creators, no matter their niche. 

Apart from your viewers looking forward to your honest and spontaneous thoughts, brands (even the well-known ones) highly anticipate them, too. Plus, it’s a fun and fast-paced way to generate interest—even in the raw, unscripted moments.

Best For: Tech, skincare, beauty, and spontaneous vloggers

7. Day-in-the-Life Vlogs

Day-in-the-life vlogs continue to be highly popular, especially among lifestyle influencers. Viewers love seeing content creators narrate or show what their typical day looks like, giving way to a more relatable and interactive engagement.

Simply film a casual vlog and show how the PR package products fit into your everyday life, adding a personal touch and context for the brand's items.

Best For: Productivity, lifestyle, mom vloggers, and student influencers.

8. Expectation vs. Reality Videos

What makes expectation vs reality content popular is its relatability and, at times, humorous take on things, including the free PR packages you receive. It taps into the common experiences of people, making it more genuine for your viewers.

Perfect for TikTok or Instagram reels, make it fun and real by comparing your expectations with the product’s performance. 

Best For: Gen Z, TikTok, lifestyle, and humor content creators

9. Comparison with Similar Products

Comparison videos provide great value to your viewers as they show how a product fares compared to its competitors. It’s like you’re helping your audience make decisions on what to buy, given your honest opinion in a sea of options.

Simply do a side-by-side comparison with other products you already own or have tried in the past. This can also be a perfect sequel, too, after unboxing and product review content.

Best For: Skincare gurus, tech reviewers, and beauty influencers (or content creators working in a niche with multiple market options)

10. Tips & Hacks for Using the Product

Though not as popular and engaging as the other content forms, the tips & hacks format is still great for featuring the product you got from the free PR packages sign up. But this style works best if the product has multiple uses or unique features.

While filming, focus on the product’s special features or unique ways of using it that the viewers don’t know. This adds value to your content.

Best For: Productivity, lifestyle, DIY, tech, and beauty niches

11. How-to Tutorials or Guides

Tutorials, though less viral compared to unboxing or reaction videos, never go out of fashion in content creation. This is especially true if the contents of your free PR packages feature products that require learning or technical expertise. After all, viewers can easily go back to your videos if they need guidance or instruction.

Simply press “Record” and teach your audience how to use the product step-by-step, making sure to use clear and simple language. 

Best For: Tech, beauty, educational, and DIY creators

Make the Most of Every Free PR Package

Each time you receive a product from companies that send PR packages, it’s a chance to show your creativity. It’s more than just showing products. They help you CONNECT and build TRUST with both the brands and your audience.

Keep experimenting! Use new formats and let your personality show on the content you’re making. Take a leaf from these film content ideas while staying fresh, fun, and brand-worthy!